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welcome to liquid

We're all about relationships. Liquid was founded by two friends and colleagues in 2004. We believe that good financial advice starts and ends with our relationship with you, which is why that comes above everything else.

Our Storycontact us

Our story

Liquid Financial Advice was co-founded by Peter Moore and Russell Jones in 2004. Since then, the team has grown to 10 staff, spread across the wider Auckland and Northland region.

Liquid's vision has always been to provide quality, unbiased advice to every single client, and we do that by ensuring that all of our advice comes from Authorised Financial Advisers. Our advisers have a wide range of experiences and expertise and undergo continued education to stay on top of changes in the market, legislation and best practices.

This vision has allowed us to create and maintain strong relationships with our clients and all the people they refer to us. Many of the first home buyers we deal with are the children of our existing clients, and many of our wealth and risk clients have stayed with Liquid through adviser changes, group changes and more. We value each of our clients, and it shows.

If financial health means as much to you as it does to us, give us a call or send us an email and we can discuss how our advice can help you progress financially.

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Meet the Team

Peter Moore

Director + Authorised Financial Adviser
FSP 55621

Developing and maintaining ongoing supportive relationships with my clients is a major priority for me, and I am committed to providing you with professional advice and personal service to help you achieve your goals and build a secure financial future. While I can help you with your broader financial needs, my particular area of expertise is in residential and commercial property lending.

I have been involved in the financial services sector for four decades, and have been a financial adviser since 2001. I’ve established and maintain solid relationships with a number of lending institutions to ensure that my clients get the best possible solution tailored to their individual requirements.

Continued education is highly important to me. I’m a Chartered Accountant and have completed a Diploma in Business Studies (Personal Financial Planning). With these credentials, clients can be confident that their financial needs will be appropriately assessed prior to making a final recommendation.

On the weekend you can usually find me developing the rural lifestyle property in Albany I live on with my wife Gail. I have three children and recently became a grandfather to my first grandchild.

Peter Moore

Director + Authorised Financial Adviser
P
09 488 1314
peter.moore@liquid.co.nz
E
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Russell Jones

Director + Authorised Financial Adviser
FSP 55602

I’m a director and co-founder of Liquid, and have been a Financial Adviser since 1993. I focus on providing advice on retirement and investment planning, KiwiSaver and personal and commercial insurances.

Being constantly aware of the most recent developments in the marketplace allows me to suggest the best solution to meet your individual needs, so I regularly attend conferences and seminars to keep up to date with continuing changes in the industry. I’ve been married for 27 years, have two children and enjoy boating, fishing and spending quality time with friends and family.

Russell Jones

Director + Authorised Financial Adviser
P
09 488 1299
russell.jones@liquid.co.nz
E
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Murray Moore

Authorised Financial Adviser
FSP 77001

I joined AMP Liquid after 17 years in banking with several organisations, involved in all aspects of residential and commercial property finance. During this time I established a wide range of contacts and relationships with lenders and providers. I have access to a range of facilities that can be packaged to generate attractive finance solutions for my clients.

I have been providing financial advice since 2002 and am a qualified Authorised Financial Adviser. I have two adult children and enjoy many sports including tennis, squash and golf.

Murray Moore

Authorised Financial Adviser
P
09 488 1311
murray.moore@liquid.co.nz
E
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Gavin Weeks

Authorised Financial Adviser
FSP 102124

I am an Authorised Financial Adviser, qualified to provide financial advice and investment planning services.

I offer a comprehensive financial planning service, with an emphasis on:

  • Property finance: I work with clients, lenders, and accountants as required, to ensure debts are structured in an efficient manner and on competitive terms, so clients can be debt free faster.  
  • Insurance advice for clients’ personal and commercial needs:  Insurance advice relating to life, disability, income, health, home, business and liability.  To protect what clients have worked hard to create.
  • Investment Management & Kiwisaver: My education and experience has taught me that keeping the investment approach simple is in the interest of my clients returns and their peace of mind.  Whether my clients are looking to maximise the return of their portfolio or set goals by putting money aside for their retirement, I look forward to assisting create wealth.

I have been a Financial Adviser since 2005, prior to this I completed a Bachelor of Business Degree. This accounting and finance qualification, along with continuing education, has enabled me to understand clients’ wide-ranging financial needs, and offer them professional advice on achieving their financial goals.

I live in Auckland with my wife and four children.

Gavin Weeks

Authorised Financial Adviser
P
09 917 6310
gavin.weeks@liquid.co.nz
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Jo May

Office Administrator

I have been an Office Administrator for Liquid since April 2005, with previous experience in administration of Home Loans and Debenture Stock / Capital Notes Investments. My main roles are managing the office – with a focus on compliance – and acting as PA for Russell Jones. Much of my time assisting Russell is spent liaising with clients with regard to General Insurance, Personal Risk, Health Insurance, Investments or Home Loans.

I also ensure the office runs smoothly. In addition to compliance I also spend time on marketing, liaising with product partners and general office management.

I live in South Head with my partner Mark, our son Jimmy and my mother Leigh – plus our dog, three cats and flock of chickens and ducks! My interests include rugby (in a supporter capacity), reading, handcrafts, walking, cooking, gardening and travelling.

Jo May

Office Administrator
P
09 488 1312
jo.may@liquid.co.nz
E
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Amanda Hill

General Insurance Administrator

I have worked for Liquid for the past 4 years, managing all Fire and General Insurance – House, Contents, Car, Travel and Construction projects. Prior to this I spent 15 years at Vero Insurance involved in training for new staff and upskilling existing staff on new insurance products.

I live in Mairangi Bay with my husband of 20 years and my three boys aged 8, 15, 18 – so life is never boring! In my spare time I love camping and exploring the country with family and friends in our caravan. I also love travelling overseas and this year visited the exciting and vibrant Bali.

Amanda Hill

General Insurance Administrator
P
09 488 1300
amanda.hill@liquid.co.nz
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Henry Moore

Marketing Manager

I joined Liquid in June 2019 to help bring the X-factor to our marketing. I'm responsible for the website you're looking at right now - so hopefully it's working the way it should! After graduating Auckland University, I spent 6 years in ASB KiwiSaver investments, and followed that up with 4 years working as a Digital Marketing Specialist for Sealegs Amphibious Boats.

When I'm not helping solve marketing issues or helping our advisers provide solutions for our clients, you can find me at the gym, playing squash or golf, or in front of the TV with a PlayStation controller in hand.

Henry Moore

Marketing Manager
P
09 320 3711 ext. 313
henry.moore@liquid.co.nz
E
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Don't take our word for it...

★★★★★

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Dolores

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★★★★

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Jim

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★★★★★

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Peter

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