CALL US ON 0800 547 843

About Us

About Us

Our Story

Helping New Zealanders make confident financial decisions since 2004

At Liquid, we provide clear, independent advice across insurance, lending, and investments. Our focus is always on building long-term relationships and supporting you through every stage of life.

Our vision is simple: to be the trusted financial partner families return to across generations. Like a river that flows and reshapes its course, our advice evolves with you, and our relationships are grounded in warmth, respect, and shared success. Today, we are proud to see the next generation of our own team guiding others on their financial journey; a reflection of our deep commitment to relationships that last.

Meet the team

Russell Jones

Director + Financial Adviser

P 09 488 1299

E russell.jones@liquid.co.nz

FSP 55602

With over 30 years of experience in the financial services industry, I’ve been helping individuals, families, and businesses achieve financial clarity and security since 1993. I specialise in retirement and investment planning, as well as personal and commercial insurance solutions, tailoring strategies to meet the unique needs of each client.

My approach is grounded in trust, transparency, and long-term relationships. I stay current with industry developments by regularly attending conferences and seminars, ensuring my advice reflects the latest trends, regulations, and opportunities.

Whether you’re planning for retirement, growing your investments, or protecting what matters most, I’m here to guide you with practical, personalized solutions.

Outside of work, I enjoy fishing and spending quality time with friends and family, a reminder of the importance of balance and the values that drive my work.

Jack Jones

Financial Adviser

P 021 0812 5868

E jack.jones@liquid.co.nz

FSP 770754

I joined Liquid in 2021 and provide advice across personal risk insurance, investments, KiwiSaver and mortgages. My approach is always tailored – no two clients are the same, and I ensure every recommendation fits their goals and circumstances.

I hold a Bachelor of Commerce from Victoria University of Wellington and have a strong interest in the economy and the evolving financial landscape. Outside of work, I enjoy fishing, getting stuck in to the garden and bringing family together around the dinner table.

Amanda Hill

General Insurance Administrator

P 09 488 1300

E amanda.hill@liquid.co.nz

I’ve been part of the Liquid team since 2015, managing all things Fire and General Insurance – including House, Contents, Car, Travel, and Construction projects. I take pride in helping clients feel confident and protected, no matter what life throws their way.

When I’m not at work, you’ll usually find me out exploring the country with my family and friends in our caravan.

Young Rak Son

Financial Adviser

P 0274 395 875

E young.son@liquid.co.nz

FSP56621

I have worked in the finance industry for over 25 years and focused on the Korean market.

Peter Moore

Financial Adviser

P 0274 395 889

E peter.moore@liquid.co.nz

Peter Moore
FSP 55621

Building long-term, supportive relationships with my clients is my top priority. With over 40 years in financial services and as a financial adviser since 2001, I specialise in residential and commercial property lending. My strong relationships with multiple lenders ensure tailored solutions that best meet each client’s needs.

A Chartered Accountant with a Diploma in Business Studies (Personal Financial Planning), I’m committed to ongoing education and sound, professional advice. Outside of work, I enjoy developing the rural lifestyle property I share with my wife Gail in Albany, and spending time with my three children and two grandchildren.

Henry Moore

Financial Adviser

P 09 320 3711 ext. 313

E henry.moore@liquid.co.nz

FSP748291

I joined Liquid in June 2019 as a qualified financial adviser focusing on residential lending. I love making lending easy for our clients and helping them through one of the biggest decisions of their lives!

I have great working relationships with all the major banks, as well as many of the others, so I’m confident I can help anyone find the right solution for their lending – or assist in getting them ready to borrow.

Out of the office you can find me on the golf course, walking Merlin the Bordoodle, or out and about with my wife and son.

Jo May

Office Administrator

P 09 488 1312

E jo.may@liquid.co.nz

I’ve been the Office Administrator at Liquid since 2005. My core responsibilities include managing the day-to-day operations of the office and acting as Personal Assistant to Russell. A significant part of my role involves liaising with clients across a range of services liquid offers. I work closely with our product partners and oversee general office management ensuring everything runs smoothly.

Outside of work, I live in North West Auckland on a lifestyle property with my partner, children, three cats, and a lively flock of chickens and ducks. I’m a passionate rugby supporter and enjoy gardening, cooking, walking, reading, handcrafts and travelling.

Barbara Ames

Administration

P 09 488 1300

E barbara.ames@liquid.co.nz

I have been part of the Liquid team since 2012, working in general insurance support and administration.

Meet the team

Russell Jones

Director + Financial Adviser

P 09 488 1299

E russell.jones@liquid.co.nz

FSP 55602

With over 30 years of experience in the financial services industry, I’ve been helping individuals, families, and businesses achieve financial clarity and security since 1993. I specialise in retirement and investment planning, as well as personal and commercial insurance solutions, tailoring strategies to meet the unique needs of each client.

My approach is grounded in trust, transparency, and long-term relationships. I stay current with industry developments by regularly attending conferences and seminars, ensuring my advice reflects the latest trends, regulations, and opportunities.

Whether you’re planning for retirement, growing your investments, or protecting what matters most, I’m here to guide you with practical, personalized solutions.

Outside of work, I enjoy fishing and spending quality time with friends and family, a reminder of the importance of balance and the values that drive my work.

Peter Moore

Financial Adviser

P 0274 395 889

E peter.moore@liquid.co.nz

Peter Moore
FSP 55621

Building long-term, supportive relationships with my clients is my top priority. With over 40 years in financial services and as a financial adviser since 2001, I specialise in residential and commercial property lending. My strong relationships with multiple lenders ensure tailored solutions that best meet each client’s needs.

A Chartered Accountant with a Diploma in Business Studies (Personal Financial Planning), I’m committed to ongoing education and sound, professional advice. Outside of work, I enjoy developing the rural lifestyle property I share with my wife Gail in Albany, and spending time with my three children and two grandchildren.

Henry Moore

Financial Adviser

P 09 320 3711 ext. 313

E henry.moore@liquid.co.nz

FSP748291

I joined Liquid in June 2019 as a qualified financial adviser focusing on residential lending. I love making lending easy for our clients and helping them through one of the biggest decisions of their lives!

I have great working relationships with all the major banks, as well as many of the others, so I’m confident I can help anyone find the right solution for their lending – or assist in getting them ready to borrow.

Out of the office you can find me on the golf course, walking Merlin the Bordoodle, or out and about with my wife and son.

Jack Jones

Financial Adviser

P 021 0812 5868

E jack.jones@liquid.co.nz

FSP 770754

I joined Liquid in 2021 and provide advice across personal risk insurance, investments, KiwiSaver and mortgages. My approach is always tailored – no two clients are the same, and I ensure every recommendation fits their goals and circumstances.

I hold a Bachelor of Commerce from Victoria University of Wellington and have a strong interest in the economy and the evolving financial landscape. Outside of work, I enjoy fishing, getting stuck in to the garden and bringing family together around the dinner table.

Jo May

Office Administrator

P 09 488 1312

E jo.may@liquid.co.nz

I’ve been the Office Administrator at Liquid since 2005. My core responsibilities include managing the day-to-day operations of the office and acting as Personal Assistant to Russell. A significant part of my role involves liaising with clients across a range of services liquid offers. I work closely with our product partners and oversee general office management ensuring everything runs smoothly.

Outside of work, I live in North West Auckland on a lifestyle property with my partner, children, three cats, and a lively flock of chickens and ducks. I’m a passionate rugby supporter and enjoy gardening, cooking, walking, reading, handcrafts and travelling.

Amanda Hill

General Insurance Administrator

P 09 488 1300

E amanda.hill@liquid.co.nz

I’ve been part of the Liquid team since 2015, managing all things Fire and General Insurance – including House, Contents, Car, Travel, and Construction projects. I take pride in helping clients feel confident and protected, no matter what life throws their way.

When I’m not at work, you’ll usually find me out exploring the country with my family and friends in our caravan.

Barbara Ames

Administration

P 09 488 1300

E barbara.ames@liquid.co.nz

I have been part of the Liquid team since 2012, working in general insurance support and administration.

Young Rak Son

Financial Adviser

P 0274 395 875

E young.son@liquid.co.nz

FSP56621

I have worked in the finance industry for over 25 years and focused on the Korean market.