AMP Liquid now Liquid Financial Advice

Published 5 November, 2019

You may have noticed if you’ve been to our website before that it has changed! As of the 16th of October, we ceased to be AMP Liquid, and are now Liquid Financial Advice.

The most important thing we can stress here is that for our clients – nothing has changed. We are still your financial adviser, and the products we manage for you haven’t changed.

What has changed, however, is the relationship with AMP. Liquid Authorised Financial Advisers were previously nominated representatives of AMP. As you may have been aware, the New Zealand Government has introduced a new regulatory regime for financial advice. The new legislation is coming next year with the goal of improving financial advice provided to New Zealand consumers.

With the increasing focus on good customer outcomes, we, like all other ex-AMP adviser businesses, have agreed to re-frame our arrangement with AMP. AMP will still provide financial products, which we will continue to support and advocate for you where appropriate, but Liquid advisers will no longer be nominated representatives for AMP.

From the 16th of October, Liquid is now a member of the national Wealthpoint Network. Wealthpoint, which you can read more about here, is a group of more than 50 financial adviser businesses located throughout New Zealand. Wealthpoint will provide us with the support, resources, compliance protocols and dispute resolution services required for us to act as your independent, impartial and quality financial adviser. Many members of the Wealthpoint network have come from the adviser framework at AMP, meaning we already have a close working relationship with them, and the transition from AMP has been seamless.

The biggest benefit to our customers of the move to Wealthpoint, a group which does not own or sell any financial products, is that Liquid advisers gain access to a wider range of products and services. This means that we can cast a much wider net when it comes to finding the best financial solution to match your needs.

If you’d like to talk with us more about the change to Wealthpoint or would like to talk through your needs for investments, lending or insurance, please feel free to contact us.

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